Read in three seconds
A giant flavor name and a strict front-panel hierarchy do the hard work from across the aisle.
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The brief
From pantry staple to shelf personality.
Olive oil packaging thatlives on the family tablelonger than it liveson the shelf.
Casa Virgin needed a brand that could hold its own in crowded specialty grocery and café environments. The opportunity was to build something immediately legible, unmistakably Italian, and full of attitude—without introducing unnecessary barriers at retail.
